![]() ![]() Use your pre-campaign learnings to develop the crowdfunding page.We usually focus on a website, advertising, and an email list, as this is the most reliable. Build your community around your upcoming campaign.These will effectively be your identity to the world for your journey from lead generation into launch, The quality of your assets alludes to the quality of the product and what people can expect from the brand so it’s imperative these are executed well. People have no way of experiencing the product first hand, which puts more weight on the value of the assets to provide validity. Assets are arguably one of the most important elements to this process, and the quality of them will go a long way in helping or hindering the success of your product.Get good, high quality photos and videos.It warrants consulting a few manufactures to get a better scope of what it will cost to make your product a reality, so you’re not forecasting your COGs off of one estimate. Even companies with the best of intentions can inevitably succumb to disappointing their backers with delays because they failed to properly do their due diligence on the manufacturing and production end. Make sure your Cost of Goods Sold (COGS) are air tight before making any public declarations as most startups have very little wiggle room to begin with. Making sure your product has a market that warrants its creation is one thing, making sure it’s feasible to create at the price you promise is another.Line up the production / manufacturer so you know how much it costs to make a certain amount.Have a product that works like the real thing, something you can demonstrate. ![]() Most of our pre launch steps are outlined in this Crowdfunding Handbook & Pre Launch Checklist. Think of Crowdfunding as a finish line, and not the starting line. ![]() We can’t tell you how many times we’ve been on our way to launch a product, or half way through lead generation that we discover a near identical product that never surfaced in our original competitor analysis or during the creator’s own research and development. It may sound silly, but we turn away a lot of potential clients based on the sheer nicheness of their products or designs. Knowing your product has a market is pivotal to its success. ![]()
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